Never Off was born from a frequency that never stopped.
It began with a radio, one that belonged to Helena’s grandmother.
A sound that never turned off, filling the house with music that refused to end.
Years later, that same pulse evolved into what Never Off stands for:
the belief that music, culture, and creation never truly pause.
Founded by Helena Póvoa, a London-based fashion and business student and lifelong lover of electronic music, and Gabriel Cambraia, a creative director with over ten years of experience working alongside major names in fashion and entertainment, Never Off bridges sound and identity.
The brand was created for those who don’t just listen to music: they live it.
For the ones who find rhythm in the ordinary, and meaning in the noise.
For those who believe sleep is just a physical condition, and that while others stop, culture keeps moving.
Never Off is more than fashion. It’s a movement:
a wearable frequency for those who stay connected, even when the lights go out.
Always on. Never off.
